Our story
The person at the centre of our logo
Why we chose the double-ring I, and what it means to us.
A name took longer than I expected
When we moved from Gurugram to Aurangabad, I took on Ikshva’s branding, marketing and customer journey. The first task sounded simple: find a name and a logo.
It was not simple. We wanted something a professional, a family or a business owner could feel comfortable building a relationship with. We also needed a name that worked as a domain, a social handle and an identity we could keep.
Why Ikshva
After about fifteen days of discussion, we settled on Ikshva, drawn from the Ikshvaku dynasty and Lord Rama’s lineage. There is also a family thread woven into the name. The idea of legacy mattered to us.
Then came the mark. We explored Devanagari scripts, English type, monograms and different symbols. Alongside our designer, I used research and AI tools to work through the choices. There were plenty of drafts that were close without feeling right.
The I is also the individual
The central I stands for Ikshva. For us, it also represents the person at the centre of a financial decision: someone building a business, planning for a child or deciding what the next stage of life should look like.
That is a useful reminder when finance starts to become a conversation only about products and percentages. The money belongs to someone, and it has a purpose beyond the account balance.
Two rings, two colours
One ring reflects the relationship between Ikshva and its clients. The other reflects continuity, discipline and the long view. Together, they also suggest the way small, consistent decisions can build on one another over time.
Navy represents trust and stability. Gold represents prosperity and the value we want to help create. These are intentions for the relationship, not promises about investment outcomes.
The mark we chose to keep
Trust. Transparency. Prosperity. Those three words sit below the name because they describe how we want to work, not just how we want the brand to look.
The double-ring I finally felt like our own identity. After all the drafts, that was the test that mattered: could we explain every part of it in words that sounded like us?